Buying a domain outright
Buying transfers full ownership to you immediately. You control the domain forever and can develop it, resell it, or hold it as an asset. Buying is the best choice when you've found your forever brand name and want to lock it in without ongoing payments.
Leasing a domain
Leasing lets you use a premium domain for your website while paying in monthly installments — over up to 36 months — through a supported platform. At the end of the lease you can purchase the domain outright. Leasing is ideal when you want to launch now and spread the cost over time.
When leasing makes sense
Choose leasing if cash flow is tight, if you're validating a business idea, or if you want to secure a strong domain before a funding round. You get the branding and SEO benefits of a premium name while keeping capital free for product and growth.
When buying makes sense
Choose buying when the domain is central to your long-term brand, when you want to avoid future price increases, or when you plan to build significant equity in the name. Ownership also means no risk of losing the domain if your circumstances change.